Like humans, corporate entities have visions and, correspondingly, a plan or a direction to attain those desires. Their sponsorship policies restrict projects which may hinder the entity from achieving their goals. Therefore it is more than advisory, it is necessary to research the interests of these companies prior to submitting a proposal to them.
Although there is a tendency towards optimism in applying for sponsorship regardless of the probability of a positive outcome, you could save a lot of time, money and emotions by looking at a situation in brutally realistic …

I suspect that one day I will look back on the 6th of August 2010 as a day that had a profound effect on my life.

Marketing is one of the most fundamental aspects of any business. If people don’t know about you or your product, then why would they invest (financially or otherwise) in either?

Most of the time when we think about starting a business, we consider the most complex of ideas, from financing issues to stake holders, and perhaps even office premises. However, we fail to focus on other key issues..

Imagine discovering the idea you once had turned out to be a huge success, only that you didn’t reap the rewards of it as YOU were too SCARED to TRY – pathetic!

It’s important to realise how much easier it is to be an owner than an effective leader in your business.

Over the months we have mapped out the success stories of various individuals, who started off not much different from you and I. We hope that you have drawn one common thread, realising: “Those who have succeeded didn’t do so because they tried, but because they endured.”

Without confidence, it is impossible to succeed, for success starts with You, it starts in your mind. Not your heart, but your mind.

Talent is never enough. One of the world’s most misunderstood terms is that of talent. It is a raw material to possibly anything, however it alone is not success. Intelligence, information and ability are some essential resources BUT anything without being effective is potential.

2009 is officially coming to an end, and I am not complaining. Besides the fact that this year has been a difficult one for a large majority, letting go of it marks the birth of ..yes, wait for it…2010 fever.